Ariat Joins NTR as Presenting Sponsor
The NTR welcomes Ariat as the Official Apparel & Footwear and Presenting Sponsor of National Team Roping. Founded in 1993, Ariat was the first to integrate athletic shoe technology into boots for riders. From the beginning, Ariat has supported the roping community and is honored to sponsor a roster of world-class ropers.
In 2017, Ariat partnered with 26-time world champion Trevor Brazile to develop Relentless by Ariat, a collection of boots and clothing designed to optimize performance for ropers. Ariat’s name was inspired by Secretariat—the legendary racehorse with an outsized heart and a non-stop competitive spirit.
Twenty-seven years later, this same drive and dedication fuels Ariat to design, develop, and manufacture the world’s most innovative boots and clothes for team ropers. Visit ariat.com to learn more.